MKT204: Consumer Behavior
Course Description
Credit Hours: 3
Pre-requisite: OnlineMKT204: Consumer Behavior is a core course in the Bachelor of Science in Business Administration program. This course offers an in-depth study of how individuals and groups select, purchase, and use products, and the impact of these behaviors on marketing strategies. It covers the psychological, social, and cultural aspects of consumer behavior, and how marketers can use this understanding to develop effective marketing campaigns.