MKT101: Principles of Marketing
Course Description
Credit Hours: 3
Pre-requisite: NoneMKT101: Principles of Marketing is a core course in the Bachelor of Science in Business Administration program. This course introduces students to fundamental marketing concepts and strategies. It covers market analysis, segmentation, consumer behavior, product positioning, and the development of marketing mix strategies. The course is designed to provide students with a comprehensive understanding of the role of marketing in business and its impact on organizational success.